Pioneer Steel Limited was founded in the year 2000, primarily to cater to the demand and growing needs of local suppliers and clients in North America.
Born and raised in the rural village of Tavi, India, the late Pyarali Jassani was a visionary from a very young age who demonstrated the highest level of ethical standards and generosity in his personal and professional life. With a penchant for Accounting and Finance, he co-founded Steel Canada with his son, Feroz Jassani, and served as the Senior Vice President for 35 years.
After securing his first international deal at the age of 17, Feroz Jassani has become a seasoned entrepreneur with deep expertise in Sales and Operations as a business owner in various industries around the world. He co-founded Steel Canada with his late father, Pyarali Jassani, and has served as the President and CEO for the past 40 years.
Anar Jassani is the Vice President of Strategy and Operations at Steel Canada and a Corporate Director on the Board of Directors for Pioneer Steel. Prior to joining Steel Canada, Anar held senior management and advisory positions with the Government of Alberta and Deloitte Consulting LLP. Anar has a Bachelor of Arts (B.A.) from McGill University, a Master of Business Administration (M.B.A.) from Wharton, and a Master of Education (M.Ed.) from Harvard University.
Farhaz Jassani is the President and CEO of Steel Spectrum and a Corporate Director on the Board of Directors for Pioneer Steel. Prior to founding Steel Spectrum in 2014, Farhaz was the Senior Director of Sales for Pioneer Steel for 10 years. Farhaz has a Bachelor of Business Administration (B.B.A.) and a Master of Business Administration (M.B.A.) from the Schulich School of Business at York University.
We have an enthusiastic and dedicated team who loves steel. Check out our profiles below or give us a call to learn more.