Who We Are - Pioneer Steel | Leading Steel Supplier in Canada

Meet Our Leaders

Pioneer Steel Limited was founded in the year 2000, primarily to cater to the demand and growing needs of local suppliers and clients in North America.

Pyarali Jassani

Co-founder and Senior Vice President, Steel Canada

Born and raised in the rural village of Tavi, India, the late Pyarali Jassani was a visionary from a very young age who demonstrated the highest level of ethical standards and generosity in his personal and professional life. With a penchant for Accounting and Finance, he co-founded Steel Canada with his son, Feroz Jassani, and served as the Senior Vice President for 35 years.

Feroz Jassani

Co-founder, President, and CEO,
Steel Canada

After securing his first international deal at the age of 17, Feroz Jassani has become a seasoned entrepreneur with deep expertise in Sales and Operations as a business owner in various industries around the world. He co-founded Steel Canada with his late father, Pyarali Jassani, and has served as the President and CEO for the past 40 years.

Anar Jassani

Vice President, Strategy and Operations, Steel Canada. Corporate Director,
Pioneer Steel

Anar Jassani is the Vice President of Strategy and Operations at Steel Canada and a Corporate Director on the Board of Directors for Pioneer Steel. Prior to joining Steel Canada, Anar held senior management and advisory positions with the Government of Alberta and Deloitte Consulting LLP. Anar has a Bachelor of Arts (B.A.) from McGill University, a Master of Business Administration (M.B.A.) from Wharton, and a Master of Education (M.Ed.) from Harvard University.

Farhaz Jassani

President and CEO, Steel Spectrum Corporate Director, Pioneer Steel

Farhaz Jassani is the President and CEO of Steel Spectrum and a Corporate Director on the Board of Directors for Pioneer Steel. Prior to founding Steel Spectrum in 2014, Farhaz was the Senior Director of Sales for Pioneer Steel for 10 years. Farhaz has a Bachelor of Business Administration (B.B.A.) and a Master of Business Administration (M.B.A.) from the Schulich School of Business at York University.